不同的廠(chǎng)家要因地制宜，打造適合自己的產(chǎn)品廣告。以下兩則汽車(chē)，一則來(lái)自大名鼎鼎的克萊斯勒，一則來(lái)自名不見(jiàn)經(jīng)傳的泰山牌拖拉機(jī)。同樣是，兩者無(wú)論在語(yǔ)氣、選詞乃至宣傳重點(diǎn)上都截然不同。前者側(cè)重其輝煌的歷史和卓越超群的品質(zhì)，并沒(méi)有詳細(xì)介紹其某個(gè)具體車(chē)型；后者因無(wú)人知曉，則必須詳細(xì)說(shuō)明其性能、用途等方能為人所了解。翻譯時(shí)，前者用詞華麗典雅，頗有傲視群雄的氣魄；后者則腳踏實(shí)地，表達(dá)清楚，事無(wú)巨細(xì)。兩個(gè)譯文都較好地迎合了原文的風(fēng)格。以下是兩則汽車(chē)廣告翻譯的漢語(yǔ)與英語(yǔ)翻譯的對(duì)照。

Chrysler-Seting the Standard
Wherever We Go

Since 1925，the Chrysler Corporation has been setting die standard for automotive excellence in the United Sates. Today，wete doing the same in over 100 countries worlrhvide.
The home for all-new product development it the Chrysler Technology Center, one of the world's most technologically advanced vehicle research centers. It is here that platform tearns of experienced designers，engineers，and manufacturing experts word together to treat vehicles with some of the industry's most revolutionary designs.
Chrysler is comitted to designing and manufacturing world-class automo-biles and sport utility vehicles that not only compete with the world's best，but surpass them as well.ode invite you to see for yourself.

譯文如下：

克萊斯勒汽車(chē)
創(chuàng)新標(biāo)準(zhǔn)，領(lǐng)新潮流

1925年以來(lái)，美國(guó)克萊斯勒汽車(chē)廠(chǎng)在美國(guó)汽車(chē)制造史上，不斷開(kāi)創(chuàng)新的里程。今天，在全球一百多個(gè)國(guó)家里，我們同樣肩負(fù)這項(xiàng)重任，蜚聲國(guó)際！
在全球最先進(jìn)的克萊斯勒汽車(chē)科研中心誕生了無(wú)數(shù)的嶄新型號(hào)和汽車(chē)新發(fā)明?？巳R斯勒的汽車(chē)工程師和設(shè)計(jì)師經(jīng)驗(yàn)豐富。他們的努力結(jié)果為克萊斯勒汽車(chē)寫(xiě)下了許多光輝篇章，大放異彩！
我們遵循一貫的宗旨，不但研制國(guó)際級(jí)優(yōu)質(zhì)的汽車(chē)；同時(shí)更是超越群雄，精益求精，領(lǐng)導(dǎo)新潮流，奠定了今天汽車(chē)世界的先導(dǎo)地位。請(qǐng)光臨克萊斯勒的陳列室。

泰山牌拖拉機(jī)

多種用途，堅(jiān)固耐用，靈活省油。
泰山-12、泰山-25和泰山-50S是一種多用途輪式拖拉機(jī)，適用于犁、耙、播種、中耕、收割等多種田間作業(yè)，堅(jiān)固耐用，使用方便可靠。這種拖拉機(jī)還可以進(jìn)行運(yùn)輸作業(yè)、抽水、排灌或作為發(fā)電的固定動(dòng)力。這些拖拉機(jī)均具有結(jié)構(gòu)緊湊、操縱簡(jiǎn)便、轉(zhuǎn)向靈活、節(jié)省油耗等特點(diǎn)。

譯文如下：

Taishan Tractor

Multi-purpose, sturdy，economical.
Taishan-12，-25 and 50S are a tough versatile wheeled tractor and are reliable enough to tackle a variety of jobs such as plough，harrowing，seed drilling,cultivating，harvesting，etc.With great ease. They can also serve as facilities for transportation，water pumping and irrigation, or as a prime mover for electricity generation. The tractors are featured by compact construction，convenient operation，high maneuverability and low fuel consumption.